FOR IMMEDIATE RELEASE CONTACT: Peter D. Finch,
President
949-852-2021
pdfinch@xcaper.com
www.xcaper.com
XCAPER TO DEBUT ON HSN
Show times Feb. 12 and 13 will reach a potential 89 million viewers.
IRVINE, Calif., Feb. 05, 2008 – Xcaper Industries’ innovative smoke filters have been trusted by firefighters for years. Corporations use them to protect employees in emergency evacuation from fires or other dangerous situation. Now, they can be purchased for the home.
The new consumer version of the Xcaper mask is being featured Feb. 12 and 13 on the HSN (formerly known as the Home Shopping Network), a world retailing giant offering thousands of products to enhance all aspects of its customers’ lives. In the U.S. alone, Home Shopping Network reaches 89 million households.
Four separate 15-minute segments will broadcast live, featuring Xcaper Founder and President Peter Finch, who will be interviewed by four different hosts. The Xcaper Emergency Personal Smoke Mask Kit will retail for $27.95 on HSN and online at hsn.com.
Show times (Pacific Standard Time) are:
Tuesday, Feb. 12: 9 p.m.
Wednesday, Feb. 13: 5 a.m.
7 a.m.
2 p.m.
“Our products have been trusted by firefighters for years,” said Finch. “This will give Xcaper masks the visibility they need to break into the residential market, a niche that when untapped can result in the devastating loss of lives.”
Deaths from fires and burns are the fifth most common cause of unintentional injury deaths in the United States, according to the Centers for Disease Control. Most victims of fires die from smoke or toxic gases and not from burns, the CDC has reported.
The filters are used daily by firefighters throughout the nation, from New York to San Diego and also in half a dozen foreign countries. They have been endorsed by Fireman’s Fund Heritage, a program that awards millions of dollars in grants each year to fire departments wanting to purchase life-saving equipment for their crews.
Xcaper masks are portable and light-weight, because they do not require air tanks or respirators. Instead, specially formulated material inside the pillow-like filter traps particulates and vapors and gases before they can reach the mouth and throat.
"The mask filters out from 92 to 99 percent of all dangerous particles and gasses found in smoke for 20 minutes or longer, depending on conditions," said Finch. "The particles stick to the coated pellets when inhaled, while the user is able to breathe without interruption."
For information, visit www.xcaper.com or call 949-852-2021.
##
About Home Shopping Network (HSN): The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (Nasdaq: IACI), is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers lives.. HSN delivers its merchandise across a full spectrum of platforms, including TV, where the network reaches 89 million households and is the fourth largest cable network in the U.S.; and online, through hsn.com, which also features value-added video-on-demand and podcasts of products, shows, and tips. HSN is a subsidiary of IAC (NASDAQ: IACI).
About Xcaper: Xcaper Industries, LLC, invented and manufactures the world’s only moist smoke filter. Featuring a patented technology called Whiffs, the Xcaper filter incorporates an all-natural plant extract and negatively charged styrene beads to absorb harmful gases and particulate matter common to smoke. Founded in 1998, Xcaper Industries is based in Irvine, California and markets a professional line of masks and filters to firefighters and emergency services, an enterprise line to businesses and a consumer line to families and individuals.
Xcaper Industries, LLC. | 17321 Eastman | Irvine, CA 92614 | 949-852-2022
|
